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Atlanta | JR West
Photography by JR West Photography by JR West
Photography by JR West Photography by JR West

The true measure of an artist is the ability to embrace and excel in the intrinsic art of resilience, reinvention and relevance. JR West personifies artistic expression through the lens as one of Atlanta's emerging high fashion, editorial and commercial photographers. Transitioning from Corporate America after losing his job in the middle of an economic downturn, West used the setback as fuel to redefine himself and rocket into his creative purpose in the fashion and photography industry. Quickly establishing a solid reputation for his creative eye and work ethic, West's name is often mentioned alongside the likes of a few of Atlanta's top photographers. In a small window of time his photography portfolio has grown to include a long list of models represented by Click, Chosen Men Models and Factor Women.

Additionally, his work has been featured in ads in Urban Lux and Fenuxe Magazine. Major campaigns done the " West Way" include - Atlanta's V103 FM's Mommy Makeover with radio personality Egypt Sherrod, Property Virgins TV show for HGTV Network starring Sherrod, to the TLC Network's reality TV show Atlanta's Preacher's Wives.